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| Source | Ad | Cost | Sales | First time customers | Revenue | ROAS | CAC | F.T. ROAS |
|---|---|---|---|---|---|---|---|---|
| Youtube | Male_18+_UGC_Video | $2,567.00 | 120 | 90 | $10,800.00 | 4.21 | $28.52 | 3.16 |
| Adwords | US_Generic_Search | $1,233.00 | 98 | 71 | $5,880.00 | 4.77 | $17.48 | 3.43 |
| Adwords | SKU2343_shoppong | $3,120.00 | 150 | 127 | $14,700.00 | 4.71 | $24.55 | 3.99 |
| All_25+_Static_split_screen | $5,400.00 | 145 | 111 | $11,600.00 | 2.15 | $48.54 | 1.65 | |
| W_25+_Static_split_screen | $3,210.00 | 280 | 177 | $23,800.00 | 7.41 | $18.17 | 4.68 | |
| TikTok | UGS_video_2 | $3,100.00 | 120 | 110 | $7,080.00 | 2.28 | $28.14 | 2.10 |
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Facebook data
| Ad name | Orders | ROAS |
|---|---|---|
| All_25+_Static_split_screen | 12 | 3.2 |
| M_25+_Static_split_screen_2 | 2 | 1.5 |
Logoipsum data
| Ad name | Orders | ROAS |
|---|---|---|
| All_25+_Static_split_screen | 10 | 2.8 |
| M_25+_Static_split_screen_2 | 8 | 3 |
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First Touch
Last Touch
3
+Custom
ones
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| Date | Users | Week 0 | Week 1 | Week 2 | Week 3 | Week 4 | Week 5 | Week 6 | Week 7 | Week 8 |
|---|---|---|---|---|---|---|---|---|---|---|
| 06-17 - 06-23 | 1476 | $209 | $219 | $230 | $242 | $254 | $267 | $280 | $294 | $309 |
| 06-24 - 06-30 | 1678 | $212 | $223 | $234 | $245 | $258 | $271 | $284 | $298 | |
| 06-31- 07-06 | 1561 | $210 | $221 | $232 | $243 | $255 | $268 | $281 | ||
| 07-07 - 07-14 | 2678 | $205 | $215 | $226 | $237 | $249 | $262 | |||
| 07-15 - 07-21 | 1121 | $211 | $222 | $233 | $244 | $256 | ||||
| 07-22 - 07-28 | 2210 | $220 | $231 | $243 | $255 | |||||
| 07-29 - 08-04 | 1627 | $225 | $236 | $248 |
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